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Price anchoring: Exploiting perception to enhance digital product value

Best for: Product managers, Marketing specialists, Sales executives, UX designers, Business development professionals.

Discover how to influence customer perception and enhance the value of your digital product with this insightful prompt. Explore the power of price anchoring, a cognitive bias that influences customers' perception of a product's worth based on an initial reference point. By leveraging this technique, you can strategically anchor your product's price to create a compelling value proposition and drive sales success.

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