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Using the Decoy Effect Bias in Marketing Comparison

Best for: Marketing Manager, Product Manager, Sales Executive, Content Writer, Business Development Executive.

The 'Decoy Effect Bias' is a cognitive bias where adding a third, less attractive option to a choice comparison can influence the perceived value of the other two options, making one appear more favorable. This framework can be leveraged in marketing to highlight the unique strengths and value of a product or service in comparison to its competitors. By presenting a clear and informative comparison table or matrix, businesses can effectively showcase how their offering stands out, ultimately encouraging customers to make a well-informed purchasing decision.

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Prompt #1

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