Using the Availability Heuristic to Showcase Ubiquity and Popularity
The Availability Heuristic is a cognitive bias that causes people to overestimate the likelihood of an event based on how easily they can recall examples of it. This blog post will use the Availability Heuristic to demonstrate the ubiquity and popularity of our [product/service] in [ideal customer persona]'s everyday life. We'll use language and visuals to highlight how our offering solves a common problem or need.
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