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Using Customer Personas to Drive Product Roadmapping

Best for: Product Manager, UX Designer, Market Researcher, Product Owner, Product Development Manager.

Understanding your customers' needs and motivations is crucial for creating products that resonate with their problems. Customer personas are fictional characters that represent your target audience, providing valuable insights into their demographics, behaviors, and goals. This prompt delves into how you can effectively leverage customer personas to guide your product roadmapping, ensuring that your roadmap aligns with the needs and expectations of your most important users. By incorporating customer personas into your roadmap, you will prioritize features and developments that truly address your customers' pain points and drive product success.

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