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Metrics to Track in Sales Funnel Split Testing

Best for: Marketing Manager, Conversion Optimizer, Data Analyst, Sales Funnel Specialist, UX Designer.

Split testing is a powerful tool for optimizing sales funnels and increasing conversions. By testing different variations of key elements such as landing pages, calls to action, and email sequences, businesses can identify the most effective combinations and improve overall funnel performance. However, to make the most of split testing, it's crucial to track the right metrics. This prompt provides guidance on the most important metrics to monitor during split-testing experiments, ensuring that businesses can make data-driven decisions and achieve measurable results.

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