Leveraging Hyperbolic Discounting to Drive Immediate Purchases
Hyperbolic Discounting, a well-established concept in behavioral economics, explains how people tend to prioritize immediate rewards over future benefits. This framework can be effectively leveraged to encourage your ideal customer persona to take immediate action and make a purchase. By tapping into this principle, you can highlight the immediate benefits of your offering, emphasizing the urgency and value it provides in the present moment.
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