Leveraging Availability Heuristic for High-Value Client Acquisition
The availability heuristic is a cognitive bias that refers to the tendency for people to make judgments about the likelihood of an event occurring based on how easily they can remember instances of it happening. This heuristic can be leveraged in marketing to influence the perception of high-value clients and increase the likelihood of conversion on landing pages. By understanding the principle of availability heuristic, businesses can tailor their messaging and design elements to make their products or services appear more familiar and accessible to potential customers, thereby increasing the chances of acquisition.
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