Employer Branding in Employee Referral Programs: A Strategic Perspective
Employer branding plays a crucial role in shaping successful employee referral programs. By fostering a positive employer brand reputation, companies can attract highly qualified candidates and increase the likelihood of referrals from current employees. This prompt delves into the specific functions of employer branding in employee referral initiatives, exploring how it helps organizations leverage their existing talent pool to build a robust and sustainable recruitment strategy.
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