Employer Branding as an Antidote to Organizational Stigma
Employer branding plays a pivotal role in shaping public perceptions of an organization. When an organization faces negative perceptions or stigma, employer branding can serve as an antidote by presenting a more positive and accurate image of the workplace. By focusing on highlighting positive aspects of the organization's culture, values, and employee experiences, employer branding can help to overcome negative stereotypes and attract and retain top talent.
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