Email Nurturing: Driving Leads through the Sales Funnel
Email nurturing là một chiến lược marketing tự động sử dụng email để xây dựng mối quan hệ với khách hàng tiềm năng và thúc đẩy họ tiến xa hơn trong kênh bán hàng. Chiến lược này giúp các doanh nghiệp nuôi dưỡng khách hàng tiềm năng bằng nội dung có giá trị, hướng dẫn họ qua các giai đoạn khác nhau của quá trình mua hàng và cuối cùng chuyển đổi họ thành khách hàng.
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