E-commerce Pricing Strategies for Increased Revenue
E-commerce businesses face unique challenges when pricing their products and services. Unlike brick-and-mortar stores, e-commerce businesses have the ability to reach a global audience, which means they must consider factors such as currency fluctuations and international shipping costs. Additionally, e-commerce businesses have access to a wealth of data on customer behavior, which can be used to inform pricing decisions. This prompt explores some effective pricing strategies that e-commerce businesses can use to increase revenue.
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