Dynamic Creative Optimization in Programmatic Advertising
Dynamic Creative Optimization (DCO) plays a crucial role in programmatic advertising by automating the creation and delivery of personalized ads in real-time. With DCO, marketers can tailor ad experiences to specific audience segments, increasing engagement and conversion rates. This prompt will guide you through understanding the functionality of DCO and how you can leverage it to create compelling and relevant ads that resonate with your target audience.
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