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Customer Lifetime Value: Optimizing eCommerce Retention and Acquisition

Best for: E-commerce Manager, Customer Success Manager, Marketing Manager, Data Analyst, Retention Specialist.

Customer lifetime value (CLTV) is a crucial metric that provides insights into the long-term profitability of customers. By leveraging CLTV data, e-commerce businesses can optimize their retention and acquisition strategies to maximize customer lifetime value and drive sustained growth. This prompt explores how e-commerce businesses can effectively use CLTV data to refine their marketing efforts, enhance customer experiences, and achieve long-term profitability.

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