Competitive Analysis and Benchmarking Methods
**Introduction:** Competitive analysis and benchmarking are essential methods for businesses to assess their performance against industry standards and identify areas for improvement. By conducting these analyses, companies can gain valuable insights into their strengths, weaknesses, and potential opportunities. These methods provide actionable information that can help organizations: * Understand the competitive landscape * Identify industry trends and best practices * Set realistic goals and targets * Develop strategies for competitive advantage * Improve operational and financial performance
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