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Cognitive Biases in Business: A Guide to Improving Decision-Making

Best for: Marketing executives, product managers, strategy consultants, decision-makers, business analysts.

Understanding cognitive biases, inherent psychological tendencies that influence decision-making, can be a valuable tool for businesses. By leveraging these principles, you can identify and mitigate cognitive biases that may lead to suboptimal choices. This guide delves into the intricacies of cognitive biases in business, empowering you to make informed decisions, enhance problem-solving, and ultimately drive organizational success.

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