Best Practices for Negative Keywords in Amazon Advertising
Using negative keywords in Amazon Advertising campaigns is crucial for optimizing targeting and maximizing ad spend efficiency. By excluding irrelevant or low-performing keywords, you can prevent your ads from showing on searches that are unlikely to result in conversions. This comprehensive guide provides industry best practices for utilizing negative keywords effectively. It outlines strategies for identifying, selecting, and implementing negative keywords, ensuring your campaigns reach the most relevant audience and minimize wasted ad spend.
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